The Untold Story of Multi-Mode (Online and Mail) Consumer Panels: From Optimal Recruitment to Retention and Attrition

McCutcheon, Allan L., K. Rao, and O. Kaminska. "The Untold Story of Multi-Mode (Online and Mail) Consumer Panels: From Optimal Recruitment to Retention and Attrition." In Online Panel Surveys: An Interdisciplinary Approach, edited by M. Callegaro, R. Baker, J. Bethlehem, A. Göritz, J. Krosnick and P. Lavrakas. Wiley, 2014.

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